Fortune found in "Float"

In 1879, Procter & Gamble (P&G)'s best seller was candles. But the company was in trouble. Thomas Alva Edison had invented the light bulb, and it looked as if candles would become obsolete. However, at this time, 

it seemed that destiny played a dramatic part, in pulling struggling company from the brink. A forgetful employee at a small factor forgot to turn off his machine when he went to luch. The result?. A forthing mass of leather filled with air bubbles. He almost threw the stuff away but instead decided to make it into soap. The soap floated. Thus, Ivory soap was born and became mainstay of the P & G company.

Why was soap that floats such a hot item at that time? In Cincinnati, during that period, some people bathed in the Ohio River. Float soap would never sink and consequently never got lost. So Ivory soap became a best seller in Ohio and eventually across the world

Like P & G, never give up when things go wrong or when seemingly unsurmountable problem arise. Creativity put to work can change a problem and turn it into gold mine.